Determine the Viability of Your Target Audience BEFORE You Begin Marketing

By Fabienne Fredrickson

You've heard a hundred times before how important it is to have a plan for who to market to, an ideal client profile or target audience. In my book, it's one of the most crucial things to put in place for attracting clients like crazy, because if you don't know who you're talking to, you won't know what to say.

The question you now have to ask yourself is, "Have I chosen a viable target audience?" meaning, is it actually worthwhile to market to these people?

You can have all the focus, drive, good intentions to market to a group of people, but if they're not easily reached in large numbers and inexpensively, if they don't congregate often or they're too difficult to locate, it's going to make your Client Attraction attempts much more difficult.

Here are some questions to ask yourself (be a hard grader):

* Can you find them easily?

* Is there a "list" of these people somewhere—an association of them, support groups, alliances, for example?

* Are there enough of them? Even if your target audience is small in the grand scheme of the population, there still needs to be a massive number of these people for you to stay in business.

* Do they have a problem worth solving?

*Does this problem hurt enough?

* Do they have the ability to pay for your services?


YOUR ASSIGNMENT:

Once you've gotten clear on a target audience or a niche, it's important to ask yourself the hard questions listed above. Take out a sheet of paper and really answer these. If the answers are repeatedly "no," then consider looking for another niche. It'll make the whole Client Attraction process much easier in the long run.

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About The Author:

Using the very principles she teaches, Fabienne Fredrickson went from a mediocre private practice to a practice that was bursting at the seams, in less than 8 months! She then did it again with a second practice a year later, again filling it to capacity in less than 8 months.

Fabienne Fredrickson is the founder of ClientAttraction.com and creator of The Client Attraction System™, the most complete one-on-one Client Attraction training program for private practices and small businesses in North America.

Fabienne is also the celebrated author of the Client Attraction Home Study System™ entitled "How to attract ALL the clients you need" and "The Secrets of Networkers™", both available on the ClientAttraction.com Online Store.

Fabienne is known for combining a unique blend of innovative, straight-shooter, no-fluff strategies that really work, with an endless compassion for small businesses owners that are rarely seen together.

Fabienne's motto about filling one's practice quickly is, "If I can do it twice, you can do it too!" and her unique ability is getting people who've never had real success to take immediate action on a systematic basis to produce a full practice with more clients, in record time, every time.