How to turn your idea into a profitable online business

Already have an idea and can't wait to make consistent sales online every month?

Spending so many hours increasing traffic to your blog or website but don't see enough sales?

Want to make enough sales so you can make a living online?

The hardest part is determining who your target market is.

It needs to be as specific as possible. Once you know who you're ideal clients are, you'll know where to find them online.

3 things to set up so your visitors trust you and buy from you

In order to make a living online you need to make sure you can sell your products without you being sitting in front of the computer. It needs to be automated. So, here are 3 things that need to be set up so your visitors trust you and buy from you:

  1. your free report
  2. your weekly ezine
  3. low priced and high priced products your ideal clients WANT

Once that is set up automatically, using an autoresponder, a shopping cart, powerful sales page. You can then move on to advanced strategies so you can earn passive income quicker. Some examples are, developing a squeeze page, a fee for your own monthly membership online club, offline marketing like mailing your own print newsletters and postcards, your own affiliate program, and joint ventures.

Get an expert's help so you don't 'hope' for sales but see consistent sales

If you do it yourself it can work or it can't. No way to know for sure if your idea is reaching the right clients or it's information they want. It can turn into a guessing game, hoping to make consistent sales as opposed to once a week.

To get started on turning your idea into a free report, a weekly ezine and developing products your visitors WANT:

Check out: Info Product Intensive teleseminar

Your online blog- In 1 sentence "what's in it for me?"

If you didn't have to do every marketing task, can you say in 1 sentence what your blog is about?

It's easy to get caught up in a weekly plan of marketing tasks. Within days you lose sight of what the point of your online blog is about. Remember it's not about you but "what's in it for" your visitor! This needs to be in your blog subheader.

If in 10 seconds your visitor doesn't understand what they can get out of your blog, they'll click away to another blog or site feeling confused. You can say bye bye to them returning soon, much less sales.

To make your message attract your ideal prospects and turn them into customers or subscribers, needs to include at least 2 of these:

  • - tell them exactly what they're going to find on your blog
  • - what benefits will they get if they stay on your blog, or buy one of your products
  • - what problem are your product (s) or blog solving for them
  • - how you understand their problem

See how these 2 blogs added their message in their subheader:

1) http://italiansoccerseriea.com

with message: A Blog for Italian Soccer Fans Like you to Post Your Opinions on your favorite Italian Soccer teams, players, Latest Serie A Results, Serie A Preview.

2) www.vivavisibility.com/blog

with message: Add Sizzle to Your Visibility- Stand Out, Get Noticed, and Get More Business

Try this for the week:

  • Have your 1 sentence blog message written next to your computer. Glance at it at least twice a day.
  • Focus 1st on ways you can help your visitors solve their problem, then including a product you sell that makes it easier for them, saves them time with worksheets, templates, systems...

If you're ready to get experts help you determine what your blog's message is, and how to start making money online, passive income with your own info-products that sell. Check out:

Teleseminar Info Product Intensive


Mastermind Your Way to Success

By: Lorrie Morgan – Ferrero, Expert Copywriter

What do Mark Victor Hansen, Robert Allen, Anthony Robbins, Andrew Carnegie, Henry Ford, Thomas Edison and Ben Franklin have in common?

They all leverage the power of the mastermind team.

The mastermind works on the concept that two (or more) heads are better than one. When you gather a group of like-minded people and focus on one particular problem, a funny thing happens. Not only do you get intelligent feedback on blind spots you may not have noticed. But a truly phenomenal thing also happens with a mastermind group - the psychic aspect.

"The human mind is a form of energy, a part of it being spiritual in nature.
When the minds of two people are coordinated in a SPIRIT OF HARMONY, the spiritual units of energy of each mind form an affinity, which constitutes the 'psychic' phase of the Master Mind." Excerpted from Think and Grow Rich

See, when a group is united in the same purpose, the number of ideas in the room balloon off of other people's ideas. I witnessed this personally last month at a networking meeting lead by Jim Bunch of Six Figure Practice. In groups of 6-8 we brainstormed how to raise $10,000 in three days. The ideas were mind boggling. As we got more and more excited, our ideas became more and more bold. One group said they weren't stopping at $10,000. They wanted to raise $1,000,000!

So how do you harness this kind of power for yourself? Masterminds are rather subjective in that you must do what works for YOU and your lifestyle ultimately. I have been in my mastermind for a year now and I couldn't be happier. My business has hit an all -time high. And I credit the habit of masterminding with the lion's share of my success. Here are some of the qualities that work for us.

  • Keep the number small. My group is 4 people but we could comfortably increase to as many as 6.

  • Meet regularly. We meet by phone once a week to go over successes and challenges. Plus we put one person on the hot seat for special focus. Then we also meet in person for an all day retreat a minimum of 3-4 times a year.

  • Don't make anybody wrong. There is no such thing as a bad idea.

  • As soon as you begin attacking the creativity of the mastermind, the ideas will shrivel up. Keep the brainstorm going and you'll be astounded at the new levels of insight you reach.

  • Treat each meeting as if you paid $100,000 a year to be a member. A mastermind meeting isn't a coffee klatch. The only way it can truly be effective is if everyone takes it seriously and shows up ready to focus.

  • Hold one another accountable. Got a goal? When do you expect to have that done by? Your mastermind team wants to know. There is great power in verbalizing your intention.

Make a wish list of people you would like to be in your mastermind. Write out the qualities you would like to see in the ideal candidates. Be specific.

A word of caution - be very picky about whom you choose to make this commitment with. You will likely be together for a long time. Make it a goal for 2005 to be a part of a mastermind team.


International copywriting trainer, author and speaker, Lorrie Morgan-Ferrero has been a freelance writer and journalist for over 25 years. Her words have made her clients hundreds of thousands of dollars. Now she focuses her vast experience on teaching others the skill of copywriting. Lorrie is the author of a highly acclaimed copywriting course, creator of the Red Hot Copywriting Bootcamp and founder of Copy Campus, a unique membership resource site designed to support copywriters and entrepreneurs on all levels. Visit her site to learn more at ww.red-hot-copy.com.

Add your own audioclips to get visitors to stay on site and subscribe to ezine

Wondering about adding audio to your blog or website? There are 2 programs that help you add audio clips to your website or blog: AudioAcrobat and AudioGenerator.Com. I signed up for AudioAcrobat 2 days ago. You can use it to record your audio clips immediately within your 30 day free trial. With AudioGenerator- you need to pay your 1st month to start using your own audio clips.

Helps visitors stay on your website/ blog

Having a short welcome greeting and an invitation to subscribe to your ezine can get visitors to stay on your website a few more seconds. I had read that a few weeks ago but now it was time to take action.

According to female online entrepreneur Lorrie Morgan-Ferrero, "Did you know in studies that audio use on websites raised conversion (buying) rates over 250% without changing a single word of copy?! I was stunned, but it's true. Since I've added audio to my site, I get far much more response than before."

I signed up for AudioAcrobat 2 days ago

Two days ago I wanted to surprise my mom on Mother's day by letting her hear one of her favorite songs on a blogpost.

She likes 'Strangers in the Night' so Saturday night, I asked myself, what's one 'handmade' gift I can give her.

I signed up for AudioAcrobat in 15 minutes. At 10pm I got my cell-phone, put it next to my keyboard and played the song. I saved it and then logged on to paste the HTML code on the post. It just took 10 minutes! She was surprised when she heard it the next morning on this post.

For a profitable blog you can record a short 30 second welcome message and say exactly what people will find on your website, invite them to subscribe to your ezine. It's not complicated at all. Get your cell phone. When you log in to your account, you'll see a phone number to call, a pin number to enter to then record your audio clip. Save it, get the html code and put it on your site. I'll do this tomorrow :)

Sign up for your free 30 day trial at AudioAcrobat

Do you use AudioAcrobat for your audio clips?


Happy Mother's Day

Wish you a fun, happy Sunday with your mom.

For you mothers, enjoy your gifts, and time with your children :)

To my mom Anna,
'Auguri per la Festa della Mamma'
Enjoy one of your favorite songs
"Strangers In The Night" that
I played on the keyboard:


Review of the Report "7 key marketing strategies to attract More Clients Fast!"

Yesterday I was 'pumped up' by the idea that I can create info-products about a hobby. I remembered I had printed a free 18-page report called "7 key marketing strategies to attract More Clients Fast!" by Adam Urbanski.

Before Sunday I said I'd read and answer the questions. Yesterday I went through it in an hour. I really liked it because there was no fluff. It was full of action steps one needs to take and write before launching a website or blog online.

You already know a lot about one topic right? And you know there are a lot of people who WANT to know more about that topic! Now, there are just a few steps to take to make sure you get your target audience to visit your website/ blog, create info-products they want, and grow your online business.

Here are the 4 points that helped me, to narrow down your message and client base:

  1. There are 4 primary types of niches- Easily understand and pick which one you'll be dealing with. I picked the 4th one.
  2. The niche, also known as your target audience or target market, needs to be as specific as possible so you can know where to find them in BIG numbers. It won't be enough to say 'musicians,' it can be narrowed down to 'musicians who have played a musical instrument over a year, prefer songs written by Irving Berlin and Cole Porter.' See how it would be easier to find this specific group of people?

  3. 7 questions to answer so you know the Viability of your niche- This is crucial.
  4. I had maintained a blog for 10 months last year without knowing the viability of my niche. I enjoyed adding new content but because the niche was not very viable, it was not very profitable. I thought, 'well that's easy, there are a lot of people in this niche, I know where to find them.' That is question number 1. I didn't think 'does this group need to solve a specific problem?' That's question number 2. I think it is worth your time, maximum an hour, to answer these 7 questions because then you know how many products you can make, sell, how you can grow your online business, and what type of partnerships you can make.

  5. A 6 step formula to follow, a 'fill in the blanks,' to write your targeted message so your ideal clients understand exactly what you're offering. And why to get it from you and not your competitors :)

  6. Be sure to fill out page 11 and be on your way to get more clients! Feel more confident about your online business knowing that people 'get' what you're selling and offering.

    This is important because the people interested in your topic are looking for specific solutions from people who understand them. If you know you're passionate about something, but need help narrowing down your market, and message, I recommend this free tool!

  7. How to get your target audience say "he/ she really know his stuff," "yeah, he/ she gets me.' Gives 8 ideas to get your message out about your website or blog.

Get your copy of the free report
"7 Key Marketing Strategies to Attract More Clients Fast!" by Adam Urbanski, right after you subscribe to the ezine:
Marketing Mentors

Have you got your copy yet?
What pages helped you the most?